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Talking to your customers - understanding their issues, connecting with them on their shared interests and passions - is every bit as important
as getting the creative and the paid social in place.
They’re finding new ways to talk to people. They’re finding creative ways to support industry workers.
They’re promoting UGC.
We're proud to have handled consumer engagement on CÎROC and Verzuz's livestream for the ages. As 6+ MM people tuned in, 1.9M tweets were generated globally, and it was awesome.
Having a dedicated team working on your brand channels means every touch point references a long history of knowing who your community is on social and what they like to see. When our Miller High Life team saw UGC we knew would resonate, we reached out to the brand within moments. The rest is history.