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What We Think

18 Jan 2018

Written by:

Kelly Yee

Facebook recently announced a change to their News Feed algorithm, whereby posts from family and friends are prioritised over public (i.e. paid advertising) content. Adweek had reached out to our Chief Services Officer, Blaise Grimes-Viort, to share his insights and tips for brands in this new environment.

“The days of organic reach are definitely over. Businesses already have to invest in ads on Facebook to get their content in front of their audiences. But there will be fewer opportunities to buy ads, so the prices will be higher.”
– Blaise Grimes-Viort

The landscape of paid advertising on social platforms is changing, but there is still much that advertisers can do. To read the full article: The Ad Community’s Reaction to Facebook’s News Feed Algorithm Change