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The Social Element

Should brands post to social media on 9/11? If so, what?

September 12, 2017 7:13 pm Published by Comments Off on Should brands post to social media on 9/11? If so, what?

A question which many clients asked this summer was, “How should my brand behave on social on 9/11?”. We discussed and debated. The conversations were patriotic, philosophical and often emotional. But then we realized that we’re all marketers. “What do real people think about this?”, asked Brad Bradley, one of our account managers. So Brad […]


Social media trends for the travel industry in 2016

March 21, 2016 12:43 pm Published by Comments Off on Social media trends for the travel industry in 2016

With the new year is upon us, it’s about the perfect time for brands to evaluate their social media strategies for 2016. Last year brought numerous changes and enhancements to some of our favorite social networks. The debut of live-streaming apps  —  Periscope and Meerkat, along with Snapchat and Instagram becoming major platforms for visual […]


Pharma brands on social media: Overcoming the challenges

December 22, 2015 7:23 pm Published by Comments Off on Pharma brands on social media: Overcoming the challenges

By Don Elgie For the pharmaceutical industry, especially makers of prescription medication, the prospect of posting or responding on social media can be a daunting one. The industry is highly regulated, the rules, stringent. Many pharmaceutical companies choose to avoid social media altogether, rather than risk the prospect of posting something that contravenes the regulations. […]


Using social media to reach a new brand of FMCG consumers

June 9, 2015 7:13 pm Published by Comments Off on Using social media to reach a new brand of FMCG consumers

Younger consumers have a new set of priorities and social media offers FMCG brands a great opportunity to meet them. Fast moving consumer goods (FMCG) brands face a unique challenge when attempting to engage consumers. FMCG products are often seen as essential items, that people need to buy frequently, and that they often purchase on […]


Can forum communities compete with Facebook and Twitter?

January 20, 2015 2:21 pm Published by Comments Off on Can forum communities compete with Facebook and Twitter?

In the heyday of ‘online discussion boards’ – when you really could just build it and they would come – the humble forum stood unchallenged when it came to social networking. Then suddenly, along came a whole new concept in online networking led by Facebook, the new kid on the block that everyone wanted to […]