One of the reasons I love social media is its community aspect—it’s a place where you can connect with others, learn new things and opinions, and ultimately have a fun time. When…
Elon Musk and Twitter: What does the change mean for brands?
Things are changing fast at Twitter. The on, off acquisition by Elon Musk has finally…
How to create organic social content that resonates with your audience
In my last post on organic social media, I looked at how organic social engagement…
Now’s The Time For Brands to Embrace Organic Social Media
With increasing limitations being placed on paid social media, it’s becoming more important than ever…
How can retail brands on TikTok stand out?
Ever heard the phrase “TikTok made me buy it?” From books to fashion and cosmetics,…
What Hidden Instagram Likes Means for Your Brand
In March, Instagram accidentally hid the likes counter for some users due to a bug.…
What your influencer marketing has been missing
Influencer marketing has seen steady growth in recent years. Between 2019 and 2020, the percentage…
Social Commerce: How to Get Your Brand On Board
If you sell physical products, you’ve probably toyed with the idea of incorporating social commerce…
Stan communities and fandoms: what brands need to know
Stan communities – communities made up of superfans, people who are passionately enthusiastic and devoted…
Why inclusivity matters in social media content
An interesting thing is happening over on TikTok right now. We’re seeing that Gen Z’s…