An interesting thing is happening over on TikTok right now. We’re seeing that Gen Z’s approach to social media content has inclusivity at its core (you can see this in the content…
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What brands should keep in mind for 2021 social media marketing
These last few weeks, our Strategy team has been looking at the main learnings from 2020, and the trends brands should consider when looking ahead at 2021 social media activations. We’ll be…
Should your brand be using TikTok?
TikTok is still hugely popular with GenZ, but a combination of the discovery of several security flaws (which TikTok has always patched when highlighted) and Presidential displeasure, has put the spotlight on…
