Things are changing fast at Twitter. The on, off acquisition by Elon Musk has finally gone through, and after its delisting from the New York Stock Exchange on 8 November, Musk becomes…
How to create organic social content that resonates with your audience
In my last post on organic social media, I looked at how organic social engagement…
Now’s the time for brands to return to their roots and embrace organic social media
With increasing limitations being placed on paid social media, it’s becoming more important than ever…
How can retail brands on TikTok stand out?
Ever heard the phrase “TikTok made me buy it?” From books to fashion and cosmetics,…
What Hidden Instagram Likes Means for Your Brand
In March, Instagram accidentally hid the likes counter for some users due to a bug.…
What your influencer marketing has been missing
Influencer marketing has seen steady growth in recent years. Between 2019 and 2020, the percentage…
Social Commerce: How to Get Your Brand On Board
If you sell physical products, you’ve probably toyed with the idea of incorporating social commerce…
Stan communities and fandoms: what brands need to know
Stan communities – communities made up of superfans, people who are passionately enthusiastic and devoted…
Why inclusivity matters in social media content
An interesting thing is happening over on TikTok right now. We’re seeing that Gen Z’s…
What brands should keep in mind for 2021 social media marketing
These last few weeks, our Strategy team has been looking at the main learnings from…
