In March, Instagram accidentally hid the likes counter for some users due to a bug. This reminded us all of the importance of agility and brought us all to ponder our reliance…
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What your influencer marketing has been missing
Influencer marketing has seen steady growth in recent years. Between 2019 and 2020, the percentage of US marketers using influencers grew from 55.4% to 62.3%, and is projected to increase to 67.9%…
Social Commerce: How to Get Your Brand On Board
If you sell physical products, you’ve probably toyed with the idea of incorporating social commerce into your marketing mix. The monetary rewards of social shopping need little explanation: in 2019, social commerce…
Stan communities and fandoms: what brands need to know
Stan communities – communities made up of superfans, people who are passionately enthusiastic and devoted – hit fame last year when a large group of South Korean pop music (Kpop) fans started…
Why inclusivity matters in social media content
An interesting thing is happening over on TikTok right now. We’re seeing that Gen Z’s approach to social media content has inclusivity at its core (you can see this in the content…
What brands should keep in mind for 2021 social media marketing
These last few weeks, our Strategy team has been looking at the main learnings from 2020, and the trends brands should consider when looking ahead at 2021 social media activations. We’ll be…
Should your brand be using TikTok?
TikTok is still hugely popular with GenZ, but a combination of the discovery of several security flaws (which TikTok has always patched when highlighted) and Presidential displeasure, has put the spotlight on…
