As life starts to open up again, alcohol brands are once again having to pivot their marketing to reflect the way we’re slowly emerging from lockdowns across the world. At the beginning…
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Is your brand prepared for this year’s holiday sales spike?
First, it was the COVID-19-related sales spike, which intensified the pressure on engagement teams. Now retailers are getting ready for the holiday season - and the second spike that will come with…
5 ways to build anticipation, influence, and sell by using social media for product launches
Social media has always been an effective platform for supporting new product launches since it has a vast reach and the flexibility for brands to be their creative bests. For CPG and…
How can brands protect themselves from misinformation?
In 2019, a video showing two toddlers running to hug each other went viral. In June 2020, President Trump tweeted an edited version of the video, one which showed the portion of…
PRIDE 2020: How are brands getting involved?
Pride has grown from its roots as a protest against injustice, to being a movement – in some countries, at least – that celebrates the LGBTQ+ community, and is supported by allies.…
The Social Element welcomes Amy Gilbert as Director of Social Content
I am super-excited that the amazing Amy Gilbert has joined The Social Element as our new Director of Social Content, based here in the US. Amy came to us from 360i, where…
Deepfakes or satire? It’s not worth the risk either way.
Mike Bloomberg’s 2020 presidential campaign posted a video clip of a recent Democratic candidate debate. It showed him saying that he was the only candidate on the stage to have started a…
#CoronaVirus and the spread of fake news
On December 31, 2019, China notified the World Health Organisation about a spate of pneumonia cases in the city of Wuhan (a port city of 11 million people in the province of…
2020 in social media: how can brands get ahead of the game?
The biggest shift for brands’ social media in 2020 is: how to connect with people in ways that they find meaningful. While brands are getting used to creating meaningful content – such…
Ageism in advertising: Our industry needs to reflect the people it’s trying to engage
A recent AARP report into how older Americans are represented in media images shows that they are either stereotyped, misrepresented, or completely ignored by advertisers. The study – which analyzed images posted…
