Social media has always been an effective platform for supporting new product launches since it has a vast reach and the flexibility for brands to be their creative bests. For CPG and…
In 2019, a video showing two toddlers running to hug each other went viral. In June 2020, President Trump tweeted an edited version of the video, one which showed the portion of…
Pride has grown from its roots as a protest against injustice, to being a movement – in some countries, at least – that celebrates the LGBTQ+ community, and is supported by allies.…
I am super-excited that the amazing Amy Gilbert has joined The Social Element as our new Director of Social Content, based here in the US. Amy came to us from 360i, where…
Mike Bloomberg’s 2020 presidential campaign posted a video clip of a recent Democratic candidate debate. It showed him saying that he was the only candidate on the stage to have started a…
On December 31, 2019, China notified the World Health Organisation about a spate of pneumonia cases in the city of Wuhan (a port city of 11 million people in the province of…
The biggest shift for brands’ social media in 2020 is: how to connect with people in ways that they find meaningful. While brands are getting used to creating meaningful content – such…
A recent AARP report into how older Americans are represented in media images shows that they are either stereotyped, misrepresented, or completely ignored by advertisers. The study – which analyzed images posted…
We walked into an amazingly bright, sunlit room, carrying a seemingly humongous amount of mini-succulents and tropical plants. This is NOT something a C-suite executive usually does at work, especially not when…
