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Ashley Cooksley

company culture

Wunderman Thompson and the challenge of creating a new global company culture

December 5, 2018 3:01 pm Published by Comments Off on Wunderman Thompson and the challenge of creating a new global company culture

Advertising giant, WPP Group, has recently merged 154-year-old ad agency JWT with digital ad agency Wunderman to create Wunderman Thompson This is big news because of how revolutionary JWT has been in the past. It invented the modern creative department model. It hired the first female copywriter. It was the first American advertising agency to […]


SXSW: Key Trends That Will Impact Your Business

April 19, 2018 3:29 pm Published by Comments Off on SXSW: Key Trends That Will Impact Your Business

SXSW is vast, inspiring, and exhausting. It is also a huge opportunity to learn about the technologies and trends that shape our future. So why did we go? We go in order to: learn about the big trends that will impact how our clients connect with their customers and could change the shape of business […]


Why I’m going to SXSW: Our CMO Ashley Cooksley On the Value of South by Southwest

March 6, 2018 5:51 pm Published by Comments Off on Why I’m going to SXSW: Our CMO Ashley Cooksley On the Value of South by Southwest

At a time where many agencies are questioning the value of SXSW, I’m happy to say that I’m about to head out to my fifth iteration of the event. While I can’t quite believe that I’ve been attending for five years, the experience never gets old. SXSW hosts some of the most innovative businesses and never […]


Ashley Cooksley and Kate Hartley of Polpeo talking at the Porter Novelli Perspectives series at SXSW.

Crisis Management in the Age of Social Media

March 22, 2017 11:11 am Published by Comments Off on Crisis Management in the Age of Social Media

How brands handle crisis communications has changed dramatically with the emergence of social media and other technologies. As part of their Perspectives series, we talked with PR agency Porter Novelli at SXSW about the risks and opportunities of these changes


How Social Media has Revolutionised the Fashion Industry

July 5, 2016 1:32 pm Published by Comments Off on How Social Media has Revolutionised the Fashion Industry

Social media has had a powerful impact on the fashion industry, taking it from something which was controlled by a handful of designers, to an industry that has started to see its trends shaped by those who buy from and follow the brands. How can fashion brands capitalise on this shift?   The power of […]