+44 (0)203 770 5839 | +1 910 386 9651 info@thesocialelement.agency

Ashley Cooksley

Environment

How corporate social responsibility is changing brand communications

January 31, 2019 5:11 pm Published by Comments Off on How corporate social responsibility is changing brand communications

Corporate social responsibility (CSR) used to be an add-on for brands, a silo of the business that dealt with charity partnerships and sustainability think-tanks. Now, it’s right at the heart of a brand’s identity. It’s even had a rebrand: purpose-led brands, and purpose-driven marketing. The challenge for brands is how to find the right purpose […]


holiday retailers

Social media engagement over the holidays: how did retailers fare?

January 9, 2019 1:56 pm Published by Comments Off on Social media engagement over the holidays: how did retailers fare?

Christmas 2019 was widely expected to be tough for UK retailers, with sales in November down, and heavy discounting being used to boost sales in the run-up to the holiday season. But there is some hope as retailers start this week to report their Christmas figures. Reports say that sales from M&S suffered a fall in […]


company culture

Wunderman Thompson and the challenge of creating a new global company culture

December 5, 2018 3:01 pm Published by Comments Off on Wunderman Thompson and the challenge of creating a new global company culture

Advertising giant, WPP Group, has recently merged 154-year-old ad agency JWT with digital ad agency Wunderman to create Wunderman Thompson This is big news because of how revolutionary JWT has been in the past. It invented the modern creative department model. It hired the first female copywriter. It was the first American advertising agency to […]


SXSW: Key Trends That Will Impact Your Business

April 19, 2018 3:29 pm Published by Comments Off on SXSW: Key Trends That Will Impact Your Business

SXSW is vast, inspiring, and exhausting. It is also a huge opportunity to learn about the technologies and trends that shape our future. So why did we go? We go in order to: learn about the big trends that will impact how our clients connect with their customers and could change the shape of business […]


Why I’m going to SXSW: Our CMO Ashley Cooksley On the Value of South by Southwest

March 6, 2018 5:51 pm Published by Comments Off on Why I’m going to SXSW: Our CMO Ashley Cooksley On the Value of South by Southwest

At a time where many agencies are questioning the value of SXSW, I’m happy to say that I’m about to head out to my fifth iteration of the event. While I can’t quite believe that I’ve been attending for five years, the experience never gets old. SXSW hosts some of the most innovative businesses and never […]