On December 31, 2019, China notified the World Health Organisation about a spate of pneumonia cases in the city of Wuhan (a port city of 11 million people in the province of…
2020 in social media: how can brands get ahead of the game?
The biggest shift for brands’ social media in 2020 is: how to connect with people…
Ageism in advertising: Our industry needs to reflect the people it’s trying to engage
A recent AARP report into how older Americans are represented in media images shows that…
Are You a Brave Leader? 6 things we learned to help us move the industry forward
We walked into an amazingly bright, sunlit room, carrying a seemingly humongous amount of mini-succulents…
Using Advertising Week to build genuine and diverse human connections
Last week was my first visit to Advertising Week. I was expecting a week full…
Discrimination and ad targeting on social media
This has been a big month for discussions about discrimination in social media advertising. In…
Empathy and human connection are the keys to successful crisis communication
“My heart is still racing.” “We had to get our ducks in a row quickly.”…
Facebook Messenger takes centre stage for customer service
“The future is private,” proclaimed Mark Zuckerberg at Facebook’s F8 developer conference this week. Zuckerberg…
How did brands celebrate St Patrick’s Day 2019?
Even though for many of us St. Patrick’s Day is all about drinking Guinness and…
How corporate social responsibility is changing brand communications
Corporate social responsibility (CSR) used to be an add-on for brands, a silo of the…