Christmas 2019 was widely expected to be tough for UK retailers, with sales in November down, and heavy discounting being used to boost sales in the run-up to the holiday season. But…
Wunderman Thompson and the challenge of creating a new global company culture
Advertising giant, WPP Group, has recently merged 154-year-old ad agency JWT with digital ad agency…
SXSW: Key Trends That Will Impact Your Business
SXSW is vast, inspiring, and exhausting. It is also a huge opportunity to learn about…
Why I’m going to SXSW: Our CMO Ashley Cooksley On the Value of South by Southwest
At a time where many agencies are questioning the value of SXSW, I’m happy to say…
Crisis Management in the Age of Social Media
How brands handle crisis communications has changed dramatically with the emergence of social media and other technologies. As part of their Perspectives series, we talked with PR agency Porter Novelli at SXSW about the risks and opportunities of these changes
How Social Media has Revolutionised the Fashion Industry
Social media has had a powerful impact on the fashion industry, taking it from something…