If there’s one thing anyone should know about gamers, it’s that they’re often passionate fans, and that enthusiasm can quickly turn into abject disappointment, disapproval and outright rage if they feel that…
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Five behavioural trends that are shaping social media: what we learned from 2018, and the need-to-know facts for brands planning social media in 2019
Our insights team sifted through data to find the biggest trends from 2018, and how they’ll inform brands’ social media strategies for 2019. 1. The content consumers value has changed In 2018,…
Do single-player video games still receive as much hype on social as multiplayer-only offering?
The video game industry sits near the top of the consumer entertainment world. Figures suggest that in 2013 video game revenue was double that of the film industry. The sector is constantly…
To #DeleteFacebook or Not To #DeleteFacebook… Is that the Question?
Considering the Cambridge Analytica and #DeleteFacebook backlash, should brands be shifting their strategy around the platform? As far as social media news comes, breaking stories regarding social platforms do not come any…
How Netflix Weathered the #MeToo Storm. Is Your Brand Prepared for Crisis?
A Crisis Can Hit Any Brand, At Any Time. In this second of two articles series looking at the impact of the #MeToo movement on social media, our analyst David Woods-Holder examines…
Is Social Media Changing Society for the Better? #MeToo Suggests It Just Might Be
The #MeToo movement has been getting a lot of attention over the last few months. Week after week, a new story comes out, highlighting the scale of the issue. Our Insights and…
