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Deb Kemp

6 key components of successful UGC campaigns

January 11, 2018 2:29 pm Published by Comments Off on 6 key components of successful UGC campaigns

User-generated content (UGC) campaigns need extensive thought and planning to protect the brand’s reputation while providing a fun, creative and rewarding experience for fans. There’s no shortage of brands that have experienced the speed with which UGC campaign can be hijacked – whether due to poor planning (such as the gloriously misjudged #McDStories from 2012), […]