We’ve seen it all before. Brands have thrown everything at their marketing initiatives in the hopes that something sticks with a specific group because it’s the new hip idea. (Can we stop…

You walk in to Nike Town almost anywhere in the world and you’ve entered one of the most ethnically diverse environments you can ever find in a retail store. As we have…

Quite often the marketing industry likes to toss buzzwords around hoping they become the next big thing. Stroll through the halls of the biggest agencies and you’re bound to hear “velocity marketing”,…