Donald Hair

The “content is king” mentality should be dead, but it isn’t

Quite often the marketing industry likes to toss buzzwords around hoping they become the next big thing. Stroll through the halls of the biggest agencies and you’re bound to hear “velocity marketing”, “crowdsourced content”, and “brand authenticity” spoken about ad nauseam. Authenticity is something that can’t be bought by pushing out content with a massive […]