Several alcohol brands have pivoted their business operations to provide essentials for people on the front-line. Diageo has pledged more than eight million bottles of sanitizer to distribute among seven countries. BrewDog…
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Human connections
Less talk, more listen
We’ve seen it all before. Brands have thrown everything at their marketing initiatives in the hopes that something sticks with a specific group because it’s the new hip idea. (Can we stop…
Nike stands firm as Air Max faces recall demands
You walk in to Nike Town almost anywhere in the world and you’ve entered one of the most ethnically diverse environments you can ever find in a retail store. As we have…
The “content is king” mentality should be dead, but it isn’t
Quite often the marketing industry likes to toss buzzwords around hoping they become the next big thing. Stroll through the halls of the biggest agencies and you’re bound to hear “velocity marketing”,…