Sadly, two weeks ago I buried my beloved father. This post isn’t about how amazing he was or the excruciating pain of losing him (I can refer you to my Facebook page…
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How social media influences our relationship with body image
According to the latest report from the Mental Health Foundation, 22% of adults and 40% of teenagers in the UK said that images they saw on social media made them worry about…
How are social networks and apps monetising their services in 2019?
Instagram recently launched the ability to buy products from a creator’s post – without leaving the app. It adds another way for Instagram to generate revenue from the free-to-use app, while also…
Does social media leave us more politically divided?
Social media can be an incredible force for positive change. But when it comes to politics, does it leave us more polarised? A study by the University of Missouri has found that…
2018 in brand communication: the year of purposeful content
The big trend of 2018 has been the obsession with purpose-driven marketing. Social media users are becoming increasingly engaged in debates around political and social causes, and brands are capitalising on this,…
What makes a Christmas ad go viral?
Much has been written about the anticipation around the big retailers’ Christmas ads; whether we love or hate them, a brilliant one can set the nation on fire. But what is it…
Brands Take A Stand in New Study
Do not discount the power of your brand and its belief system. That’s the key message in a comprehensive study on how consumers perceive, react to and believe in brands, released this…
