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Emma Harris

2018 in brand communication: the year of purposeful content

December 19, 2018 2:37 pm Published by Comments Off on 2018 in brand communication: the year of purposeful content

The big trend of 2018 has been the obsession with purpose-driven marketing. Social media users are becoming increasingly engaged in debates around political and social causes, and brands are capitalising on this, creating value and purpose-driven campaigns to connect with consumers. But it’s not just about creating content that’s engaging, relevant and driven by the […]


Christmas ad

What makes a Christmas ad go viral?

December 3, 2018 3:03 pm Published by Comments Off on What makes a Christmas ad go viral?

Much has been written about the anticipation around the big retailers’ Christmas ads; whether we love or hate them, a brilliant one can set the nation on fire. But what is it that actually makes a Christmas ad go viral?   Why we share content To understand this, it’s worth exploring what usually drives us […]


brands take a stand

Brands Take A Stand in New Study

October 11, 2018 2:28 pm Published by Comments Off on Brands Take A Stand in New Study

Do not discount the power of your brand and its belief system. That’s the key message in a comprehensive study on how consumers perceive, react to and believe in brands, released this week. As consumers continue to increase their personal embrace of political and societal stances, they are also increasingly choosing to associate with and […]