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Kate Hartley

social media ad targeting

Could the IARD and alcohol brands initiative signal bigger changes in social media ad targeting?

September 26, 2018 1:33 pm Published by Comments Off on Could the IARD and alcohol brands initiative signal bigger changes in social media ad targeting?

Last week, the International Alliance for Responsible Drinking (IARD) announced an initiative to control more tightly who can and can’t see ads for alcohol brands on social media. Could this initiative signal bigger changes in social media ad targeting? IARD is a not-for-profit organisation, whose mission is to reduce harmful drinking. It does a lot […]