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Kelly Yee

SXSW 2019

Help Us Get to SXSW 2019

August 6, 2018 4:43 pm Published by Comments Off on Help Us Get to SXSW 2019

  You can not find bigger fans of SXSW than the Social Element team and it is no different for the upcoming SXSW 2019. For the last few years, we’ve sent a team over to Austin to take part, absorb amazing ideas and then maybe sample the some of the best tacos in Texas. This […]


Telegram

Why Brands Can Ignore Telegram — for Now | Adweek

July 16, 2018 2:37 pm Published by Comments Off on Why Brands Can Ignore Telegram — for Now | Adweek

In a piece on Adweek, our social media analyst, David Woods-Holder, covered the reasons why brands do not need to be concerned about Telegram. At least for now. With over 200 million subscribers, Telegram is the encrypted messaging app that is receiving all the attention from agencies and brands. It claims to be a hack-proof messaging […]


Cannes Lions

Was the Condensed Cannes Lions a Success?

June 27, 2018 4:54 pm Published by Comments Off on Was the Condensed Cannes Lions a Success?

At this year’s preeminent advertising event, the Cannes Lions really changed things up by shortening the festival and consolidating the awards. Would these changes make the entire experience of Cannes feel different? Our CEO, Tamara Littleton, shared her thoughts with Campaign on her experience this year and whether it is the new winning formula. “Five […]


changes in social

Facebook’s Privacy Scandal and Other Recent Changes in Social – PM360

June 21, 2018 10:05 pm Published by Comments Off on Facebook’s Privacy Scandal and Other Recent Changes in Social – PM360

Lisa Barnett, our Strategy and Innovation Director, shared with the medical industry’s marketers the changes in social media platforms that they need to take a note of. In the PM360 piece, Lisa gives a quick rundown of the updates and new features. Much has changed, especially with Facebook’s privacy scandal this year. The other platforms also […]


crisis management

Six Crisis Management Lessons from Top Brands at #PRWCRISIS

June 20, 2018 1:18 am Published by Comments Off on Six Crisis Management Lessons from Top Brands at #PRWCRISIS

Several team members from The Social Element recently attended the PR Week Crisis Communications Conference and came back inspired by all things crisis management. Lisa Barnett, our Innovation and Content Director, shares the six lessons to learn from two high profile crises: Samsung and its problems around the Galaxy Note 7 and KFC running out of chicken. “These were some great insights […]