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Kelly Yee

super consumers

The super consumers most Marketers are overlooking

November 15, 2018 4:11 pm Published by Comments Off on The super consumers most Marketers are overlooking

Last week we covered a consumer group so young that most of its members are not even born yet, Gen Alpha. Today, we will talk about another consumer group that many brands make the mistake of forgetting, women over 50 (also known as super consumers).   There is a reason why Forbes calls this group […]


Gen Alpha

Move Over Gen Z, It’s Time for Gen Alpha

November 8, 2018 5:41 pm Published by Comments Off on Move Over Gen Z, It’s Time for Gen Alpha

There is a constant barrage of coverage on Gen Z (aka younger millennials). But there is a new generation that brands and marketers should be taking notice of: Gen Alpha. Coined by Mark McCrindle, a generational researcher and consultant, Gen Alpha are youngsters who were or will be born between 2010 and 2025. It is […]


SXSW 2019

Help Us Get to SXSW 2019

August 6, 2018 4:43 pm Published by Comments Off on Help Us Get to SXSW 2019

  You can not find bigger fans of SXSW than the Social Element team and it is no different for the upcoming SXSW 2019. For the last few years, we’ve sent a team over to Austin to take part, absorb amazing ideas and then maybe sample the some of the best tacos in Texas. This […]


Telegram

Why Brands Can Ignore Telegram — for Now | Adweek

July 16, 2018 2:37 pm Published by Comments Off on Why Brands Can Ignore Telegram — for Now | Adweek

In a piece on Adweek, our social media analyst, David Woods-Holder, covered the reasons why brands do not need to be concerned about Telegram. At least for now. With over 200 million subscribers, Telegram is the encrypted messaging app that is receiving all the attention from agencies and brands. It claims to be a hack-proof messaging […]


Cannes Lions

Was the Condensed Cannes Lions a Success?

June 27, 2018 4:54 pm Published by Comments Off on Was the Condensed Cannes Lions a Success?

At this year’s preeminent advertising event, the Cannes Lions really changed things up by shortening the festival and consolidating the awards. Would these changes make the entire experience of Cannes feel different? Our CEO, Tamara Littleton, shared her thoughts with Campaign on her experience this year and whether it is the new winning formula. “Five […]