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Lauren Bordelon

Move Over, Black Friday! Thanksgiving Is Gaining Momentum!

November 29, 2018 3:15 pm Published by Comments Off on Move Over, Black Friday! Thanksgiving Is Gaining Momentum!

On Thanksgiving week in the U.S., millions of Americans participated in the most anticipated sale of the year: Thanksgiving Day. And this year more people than ever shopped online rather than in stores. Even Thanksgiving Day itself is becoming the fastest-growing online shopping day.   How has online shopping affected shopping behaviors (in terms of […]


midterms

How did political brands fare over the US midterms?

November 22, 2018 12:47 pm Published by Comments Off on How did political brands fare over the US midterms?

The dust is settling on the midterms in the U.S. of A. Multiple states reported record-breaking early voting numbers, celebrities (as always) went public with their views, and partnerships with brands were formed to encourage the public to go out and vote. We are in a day and age where digital media is heavily affecting.. […]


lottery

Social insights into the mega-million lottery frenzy

October 25, 2018 1:49 pm Published by Comments Off on Social insights into the mega-million lottery frenzy

This article is written by our Insights Analyst Lauren Bordelon with research done by our Social Media Insights Analyst Ed Santiago.   Oh, the Lottery: raising everyone’s hopes, wishes, and dreams for sometimes days and weeks on end until a winner is chosen. Well, a winner was born this week in Lottery Land 2018. One sole very […]


What’s To Come For Paid Social in 2018?

January 15, 2018 6:42 pm Published by Comments Off on What’s To Come For Paid Social in 2018?

Social media is constantly changing and we all know it. 2017 was a year of some big ones. In terms of organic social, Twitter updated the word count to 280 characters, Instagram Stories surpassed daily Snapchat viewers just one year after launch, influencer marketing started to surge, and brands began targeting a new generation (what’s […]