If you’re looking for a good book to read this summer that covers AI technology and social media all set in a futuristic but very believable setting, then I have the book…
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Human connections
Preparing for a crisis: our simulation event in London
In a crisis you want to be as prepared as you possibly can. You’ve got your crisis plan, complete with holding responses. The team know their roles and responsibilities and your social…
Empathy in a crisis
When your brand is thrown into a crisis situation, it is expected your customers are going to be irritated, upset and angry. They will feel aggrieved about the situation, whether it is…
Break down silos during a crisis
During a crisis, it is vital the crisis team works together to ensure the organisation is operating as a single communications entity. However, it is common for the crisis communications team and…
Practical steps to successfully managing a crisis on social media
In today’s digital age, where everyone is a potential journalist, companies need to be prepared for a crisis. It is no longer a case of if a crisis will happen, but when…
Metro Bank and Whatsapp Panic
Metro Bank has had a few issues this year. According to This is Money, it “underestimated the riskiness of property loans”, and so its financial reserves weren’t as “robust” as it expected…
Writing in plain language
“We are very hesitant to admit any mistake on behalf of the company so we will use lots of big and unnecessary words and language to acknowledge we know we messed up…
Actions, not words: crisis lessons from tackling racism in sport
Manchester City footballer Raheem Sterling spoke to Sky News this week about the urgent need for action to tackle racism in sport. He said campaigns like Kick it Out, and the ‘Enough’…
Dealing with fake news during a crisis
For the last three years around Easter, a story has circulated saying supermarket Aldi has removed the crosses from its hot cross buns (for clarity – it hasn’t). The story first came…
Remember your employees in a crisis
Your social listening insights have identified the first rumblings on social media of what could turn into a major incident. You’re preparing for a crisis. You’ve alerted the incident management team which…
