Using nostalgia in marketing can be very powerful. Brands know the ability nostalgia can play in shaping emotions, attitudes and actions. Occasionally, it can have the effect of making people dwell on…
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Emojis: What you need to know before you hit send
Does your brand use emojis? You might question whether it’s even necessary for your brand to use them. What if we told you that emoji usage on Twitter alone went up 7.1%…
