In my last post, How a recession will shape marketing and social campaigns, I looked at the impact recession has on how brands communicate, the importance of organic content and the power…
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How a recession will shape marketing and social campaigns
A looming recession or economic downturn inevitably has an impact on how brands communicate and market themselves. Every recession is different, and this year’s experience will be very different to 2008, and…
Bots on social media aren’t all bad. Some can be fun
Bots on social media are in the spotlight again as Elon Musk continues to insist on getting accurate bot numbers from Twitter so that he can reevaluate his buy-out offer. Bots on…
NFTs: Listen to your community before jumping in
There’s a lot of discussion about NFTs right now. We’re seeing brands full of nervous energy. Should they jump in? Some are hesitant, others fear missing out on an amazing opportunity to…
Sharable content: what can your brand learn from Wordle?
If you’re an avid social media user, you’ve probably played Wordle, or seen your friends share their Wordle success. It’s simple, sharable, and compelling and its viral success explains why the New…
Is LinkedIn the right platform for your brand?
If you spend time on LinkedIn, you may have noticed that the platform’s on a drive to make the site more engaging for both individual users and brands. LinkedIn has made some…
Live Streaming Is Shaping E-Commerce
Live streaming and e-commerce exploded during the pandemic. They gave us ease, efficiency and entertainment when we needed it most. But put the two together and they become a force to be…
Should your brand be on Twitter Spaces?
Back in May, Twitter allowed people with over 600 followers to host a session on Spaces. Twitter announced Spaces back in December 2020, and since then, the platform has been working on…
The Future of Audio Social Media
Audio-based social media answered the call for a pandemic-induced desire for authentic connection while avoiding screen fatigue. Clubhouse’s amazing growth comes to mind, and so does the way in which Twitter and…
Have you reviewed your Pinterest strategy?
Pinterest is hot property right now. 2020 was an exceptional year for the platform – it gained 100 million active users, the biggest growth the platform has ever seen – as the…
