Michael Baggs, our strategy director, has tested Twitter Gold and gives us his perspective on the new Twitter verification system for brands. Get ready, there is a lot to consider. What’s happening…
The power of community and organic content during a recession
In my last post, How a recession will shape marketing and social campaigns, I looked…
How a recession will shape marketing and social campaigns
A looming recession or economic downturn inevitably has an impact on how brands communicate and…
Bots on social media aren’t all bad. Some can be fun
Bots on social media are in the spotlight again as Elon Musk continues to insist…
NFTs: Listen to your community before jumping in
There’s a lot of discussion about NFTs right now. We’re seeing brands full of nervous…
Sharable content: what can your brand learn from Wordle?
If you’re an avid social media user, you’ve probably played Wordle, or seen your friends…
Is LinkedIn the right platform for your brand?
If you spend time on LinkedIn, you may have noticed that the platform’s on a…
Live Streaming Is Shaping E-Commerce
Live streaming and e-commerce exploded during the pandemic. They gave us ease, efficiency and entertainment…
Should your brand be on Twitter Spaces?
Back in May, Twitter allowed people with over 600 followers to host a session on…
The Future of Audio Social Media
Audio-based social media answered the call for a pandemic-induced desire for authentic connection while avoiding…
