Audio-based social media answered the call for a pandemic-induced desire for authentic connection while avoiding screen fatigue. Clubhouse’s amazing growth comes to mind, and so does the way in which Twitter and…
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Have you reviewed your Pinterest strategy?
Pinterest is hot property right now. 2020 was an exceptional year for the platform – it gained 100 million active users, the biggest growth the platform has ever seen – as the…
Should you rush to join the Club(house)?
Everyone’s talking about Clubhouse. It already has two million users just one year after it was set up. It has however had some rather large teething problems. It’s exclusivity (Clubhouse is still…
Get ahead of 2021 by adopting an agile strategy and simplifying your life
Have you found yourself needing to change your social media plans lately? 2020 and Covid-19 have changed everything to do with long and short-term strategic planning. There have been lots of winners…
Social commerce cheat sheet: choosing the right channel
Social commerce has seen a big change over the last few months and it can seem complicated to brands when deciding which channel to use. Launching a new product You can prepare…
Social commerce: what curious marketers can do now
Many of you reached out after reading Director of Strategy Michael Baggs’s recent blog post on the state of social shopping and wanted to learn more. Here are a few more pointers…
How is social shopping changing in 2020?
There’s a lot of buzz around social shopping right now. Consumers are becoming more comfortable with the idea of shopping on social media. They’re searching for alternative ways to shop for what…
Four ways the pandemic has changed retail habits
The pandemic has had several effects on the retail industry and its customers. It’s forced retailers to bring forward digital transformation plans as they try to meet the surge in demand for…
