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Natalie Marsan

brand promise

Relevance and responsiveness: keeping your brand promise to customers

October 24, 2018 1:46 pm Published by Comments Off on Relevance and responsiveness: keeping your brand promise to customers

The theme of Interbrand’s Global Brand Index, out this month, is ‘Activating Brave’ – how great brands set themselves apart from the competition. Great brands are those which take short-term action to respond to the market, while simultaneously pursuing a long-term vision.   They are also, says Interbrand, those brands which are making the shift […]