To encourage women into senior roles (and to keep them there), we need to rethink our attitudes to women in the workplace, and possibly the workplace itself. When better to do that…
Digital virtual assistants, gender bias, and why it matters
Most digital virtual assistants are female by default (Siri, Alexa, Cortana). According to Amazon, that’s…
Why brands need to beware of gender-based marketing to children
Stereotypes are essential to the way human society functions. They help us navigate the world,…
The perils of gender stereotypes in marketing and advertising
Gillette’s recent ad “The best men can be”, created heated debate on social media and…
Brands are changing how they talk about, and to, women
International Women’s Day 2019 (Friday 8th March) is focused on #BalanceForBetter. It’s asking, how can…