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Tanya Van Esser

Tanya Van Esser

Account Director at The Social Element

Adidas

Purpose-driven marketing – a brand putting money where its mouth is

January 21, 2019 3:48 pm Published by Comments Off on Purpose-driven marketing – a brand putting money where its mouth is

By 2050 there could be more plastic in our oceans than fish. There has been an extraordinary rise in consumer awareness of the plastic problem we face. Programmes like Blue Planet, and initiatives from campaign groups such as Greenpeace, Plastic Oceans and the Marine Conservation Society have all helped to bring the issue of ocean […]