This week we’re talking monetisation rumours at BeReal, disappointing performance of Instagram Reels, and the fast paced visual trend taking over TikTok. BeReal is looking for ways to bring in the 💰…
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This Week’s Social Spot…BeReal Influences TikTok
This week, we’re talking about TikTok’s version of BeReal and reposting on Instagram, and we bet you’ll see stars with this week’s US trends. The tables have turned as BeReal influences TikTok…
The TikTokification of social media
When Meta recently announced it was changing the Facebook app to focus on Reels (forcing people to navigate to the networking page), it became just the latest app to try and cash…
This Week’s Social Spot…Pin your favourite Tweet!
This week, we’re exploring the brand opportunities of BeReal, checking out Pinterest’s invite only app “Shuffles,” and singing along with Bluey on TikTok. Introducing Twitter Circle Twitter has been focused on giving people…
How travel brands on TikTok can fly
Travel brands on TikTok area dream. They have great visuals – stunning views, interesting cultural activities, photographable food – so naturally, many of them are using TikTok to get creative and reach…
LinkedIn makes changes that reward creators and boost engagement on the platform
LinkedIn is doing everything it can to keep people engaged and spending more time on the platform. A slew of new features are designed to attract and reward creators of original content.…
TikTok and Instagram Reels: Differences and Functionality
Have you scrolled through social media lately and wondered, Where am I? Prior to reels, experiences across popular social media platforms were more distinct, but with so many types of videos from…
Entertainment brands on TikTok are thriving
TikTok is perfect for entertainment brands. It’s the ideal platform to share behind the scenes clips, hype upcoming shows or games, have fun with content, and generally show your brand’s personality in…
TikTok keeps brands, creators and viewers coming back for more
TikTok had a busy May as it found more ways to keep users engaged and for brands and creators to get the most out of the platform. Helping brands discover the perfect…
Making automobile advertising greener: the impact of new French regulation on social content
In light of growing concerns about the environment, the French government has introduced regulations to ensure that any car adverts include messages that encourage greener modes of transport – like cycling. The…
