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Human connections
How brands can use the new Facebook reactions
Facebooks new reaction emoji’s (a pulsating heart and a ‘care’ emoji) are being introduced as additional ways to show empathy during the COVID-19 pandemic. The ‘care’ icon – a smiley emoji hugging…
Creating human connections through a crisis
Our Social Navigation whitepaper has valuable insights and advice for navigating through this crisis. The word ‘unprecedented’ has been used so many times during this crisis, but these really are unusual…
COVID-19 Update
Despite our remote model, we are not underestimating the impact this is having on our teams and are prioritising their well-being by being flexible and understanding about child care arrangements, the need…
Six step to managing a social media crisis
It can take no time at all for a crisis to spread on social media, especially if there’s a strong emotional element to it, and it gives people an interesting story to…
Flexible working culture helps women in business
On Friday, Tamara published a blog post over on LinkedIn which explained The Social Element’s continued commitment to flexible working. By making flexible working a core part of your business – and…
International Women’s Day: How brands are celebrating
Sunday 8th March is International Women’s Day (IWD) 2020. There are events planned around the world on the day, but brands are also creating events and campaigns around International Women’s Day. These…
Social Transformation: Your brand and social media
Most of us will have heard of digital transformation, but what about social transformation? Has your company succeeded in putting social media at the heart of its business? In the run-up to…
Use social media for the customer experience
It’s become so normalised for brands to use social media for customer service that those who don’t do it get noticed – for all the wrong reasons. Social offers customers a quick…
Instagram is changing in 2020
The social media and app markets are constantly evolving. New competitors regularly coming in to keep the dominant apps and sites on their toes. As users, our expectations and demands are also…
