Snapchat successfully navigated a rough 2018, but 2019 was very successful for the app (largely driven by the launch of a long-overdue revamp of its Android app). After revising up their forecasts,…
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Dealing with Deepfakes – how can brands fight back?
While the world is still dealing with how to spot and combat fake news, another form of misinformation has arisen. In its most sophisticated form, the deepfake is created by artificial intelligence…
Facebook and Political Speech
Political ads on Facebook are back in the news ahead of the U.S. election cycle (that starts way too early if you ask me). Facebook has decided to reject a request from…
Follow best practice to stay on top of regulations
For the last few years, much of the medical community has seen vaping as an acceptable alternative to smoking. There’s now a thriving e-cigarette industry – one which was expected to be…
Uber seems to think social scoring is the way of the future
Are we moving closer to adopting a social score system like China’s? It’s not as far-fetched as the idea sounds. China’s Social Score system The Chinese state rewards citizens for performing actions…
Facebook takes action to clean up its services
Social networks have long taken the stance that their platforms are just methods of communication – like the telephone – and that (apart from basic community standards) they shouldn’t be held responsible…
The Breakfast Cereal Experiment: Your Brand on Social Media
This week, the topic of breakfast cereal kept popping up in my newsfeed. Particularly, breakfast cereal experiment that Thrillist reporter, Will Fulton, took on caught my eye. He, like many of us…
How to turn a Pride campaign into genuine support
Pride month is officially over (in the U.S, anyway). The plethora of rainbow-colored accessories that were worn to parades all over the country have been neatly stacked away for another year, the…
Focus on Pinterest – social network, digital scrapbook or recommendation engine?
All eyes are on Pinterest as it gears up for IPO in June. The price range has been set (between $15 and $17 per share) with a target valuation of £11.3 billion.…
Discriminatory advertising on Facebook
It’s been a tough year for Facebook. Zuckerberg & Co. have had the unenviable task of defending the social giant against lawsuit after lawsuit, multiple privacy breaches, and facing a generally declining…
