Despite our remote model, we are not underestimating the impact this is having on our teams and are prioritising their well-being by being flexible and understanding about child care arrangements, the need…
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Six step to managing a social media crisis
It can take no time at all for a crisis to spread on social media, especially if there’s a strong emotional element to it, and it gives people an interesting story to…
Flexible working culture helps women in business
On Friday, Tamara published a blog post over on LinkedIn which explained The Social Element’s continued commitment to flexible working. By making flexible working a core part of your business – and…
International Women’s Day: How brands are celebrating
Sunday 8th March is International Women’s Day (IWD) 2020. There are events planned around the world on the day, but brands are also creating events and campaigns around International Women’s Day. These…
Social Transformation: Your brand and social media
Most of us will have heard of digital transformation, but what about social transformation? Has your company succeeded in putting social media at the heart of its business? In the run-up to…
Use social media for the customer experience
It’s become so normalised for brands to use social media for customer service that those who don’t do it get noticed – for all the wrong reasons. Social offers customers a quick…
Instagram is changing in 2020
The social media and app markets are constantly evolving. New competitors regularly coming in to keep the dominant apps and sites on their toes. As users, our expectations and demands are also…
Snapchat in 2020: a continued year of growth?
Snapchat successfully navigated a rough 2018, but 2019 was very successful for the app (largely driven by the launch of a long-overdue revamp of its Android app). After revising up their forecasts,…
Dealing with Deepfakes – how can brands fight back?
While the world is still dealing with how to spot and combat fake news, another form of misinformation has arisen. In its most sophisticated form, the deepfake is created by artificial intelligence…
Facebook and Political Speech
Political ads on Facebook are back in the news ahead of the U.S. election cycle (that starts way too early if you ask me). Facebook has decided to reject a request from…
