This week, as part of our series celebrating International Women’s Day, we hear from our managing director of North America, Ashley Cooksley. Ashley talks about her inspiration, what she’d tell her younger…
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International Women’s Day: Stories from female leaders at The Social Element (3)
As part of our series around International Women’s Day, we asked members of The Social Element executive team about their experiences as women in marketing. This week, we hear from our chief…
International Women’s Day: Stories from female leaders at The Social Element (2)
In the second in our series celebrating International Women’s Day, our Chief People Officer, Wendy Christie is in the hot seat. Wendy shares her key takeaways from her career in marketing as…
Focusing On Generational Differences For Marketing Success
Ashley Cooksley and Celia Dearden-Briggs examine the parallels between age and lifestyle choices, including consumer behaviors, interests and purchasing factors during the first half of 2020. Cleveland — Looking at the lifestyle…
A productive week of work experience
What’s it like to take part in work experience at the Social Element? CEO Tamara Littleton connected with work finder and last week, we had the pleasure of working with two fantastic…
Should Brands Post to Social Media on 9/11? If So, What?
A question which many clients asked this summer was, “How should my brand behave on social on 9/11?”. We discussed and debated. The conversations were patriotic, philosophical and often emotional. But then…
Social Media Trends for the Travel Industry in 2016
With the new year is upon us, it’s about the perfect time for brands to evaluate their social media strategies for 2016. Last year brought numerous changes and enhancements to some of…
Pharma Brands on Social Media: Overcoming the Challenges
By Don Elgie For the pharmaceutical industry, especially makers of prescription medication, the prospect of posting or responding on social media can be a daunting one. The industry is highly regulated, the…
Using Social Media to Reach a New Brand of FMCG Consumers
Younger consumers have a new set of priorities and social media offers FMCG brands a great opportunity to meet them. Fast moving consumer goods (FMCG) brands face a unique challenge when attempting…
Can Forum Communities Compete with Facebook and Twitter?
In the heyday of ‘online discussion boards’ – when you really could just build it and they would come – the humble forum stood unchallenged when it came to social networking. Then…
