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The Social Element

A CEO’s SXSW Strategy: Tamara Littleton’s Key SXSW Insights

March 7, 2018 8:11 pm Published by Comments Off on A CEO’s SXSW Strategy: Tamara Littleton’s Key SXSW Insights

Over the course of this week, we’ll be sharing our thoughts about the much-debated South by Southwest Festival. Many agencies have scaled down their presence to the event, some even stopped going. As for us? More than ever, we see it as an amazing moment to energise our teams, find inspiration and connect people who […]


Managing a Social Media Crisis: The Four Types of Internet Trolls

February 19, 2018 6:13 pm Published by Comments Off on Managing a Social Media Crisis: The Four Types of Internet Trolls

I’ve been running my social media agency for 16 years now and we protect brands and the public from abuse every day through social media crisis and community management. However, about ten years ago, I experienced what it was like to be the victim of online harassment on the internet. I can tell you that […]


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The Social Element: A New Brand for a New Era

January 5, 2017 12:30 am Published by Comments Off on The Social Element: A New Brand for a New Era

Social media has evolved so much since we started as Emoderation in 2002. In the early days of Facebook and Twitter, managing social media for brands was more instinctive than data-led and our focus was on innovation and discovery. Today, metrics drive everything we do. We can now measure not just interactions and engagement with […]