Over the course of this week, we’ll be sharing our thoughts about the much-debated South by Southwest Festival. Many agencies have scaled down their presence to the event, some even stopped going. As for us? More than ever, we see it as an amazing moment to energise our teams, find inspiration and connect people who […]
The Social Element
I’ve been running my social media agency for 16 years now and we protect brands and the public from abuse every day through social media crisis and community management. However, about ten years ago, I experienced what it was like to be the victim of online harassment on the internet. I can tell you that […]
Virtual Reality is opening up really exciting possibilities for brands. Here’s my pick of the VR sessions at SXSW 2017.
Social media has evolved so much since we started as Emoderation in 2002. In the early days of Facebook and Twitter, managing social media for brands was more instinctive than data-led and our focus was on innovation and discovery. Today, metrics drive everything we do. We can now measure not just interactions and engagement with […]