+44 (0)203 770 5839 | +1 910 386 9651 info@thesocialelement.agency

The Epic mess of the Metro Exodus launch

If there’s one thing anyone should know about gamers, it’s that they’re often passionate fans, and that enthusiasm can quickly turn into abject disappointment, disapproval and outright rage if they feel that someone, somewhere has screwed up their favourite games...

Do social networks know too much about us?

As you’ve heard me say before, it’s both brilliant and disturbing that Facebook knows when you’re in a relationship before you announce it publicly. This ability to understand, and even predict, behaviour and emotions can be alarming, but it can also be really helpful...

Should social networks regulate influencer marketing?

Should influencers be prohibited from promoting certain products? The UK’s National Health Service thinks so. The NHS’s national medical director is calling for social networks to ban celebrities from posting “irresponsible and unsafe” endorsements. It’s become...