Blog Archives - The Social Element



Human connections

Update from Cannes 2019

I landed on Monday evening in Cannes, ready to meet clients and industry colleagues, to be inspired, and to learn.   Cannes is really all about celebrating creativity, and as we’re ramping…

Empathy in a crisis

When your brand is thrown into a crisis situation, it is expected your customers are going to be irritated, upset and angry. They will feel aggrieved about the situation, whether it is…

Metro Bank and Whatsapp Panic

Metro Bank has had a few issues this year. According to This is Money, it “underestimated the riskiness of property loans”, and so its financial reserves weren’t as “robust” as it expected…