by Kelly Yee | Jun 21, 2018 | Blog, Facebook, Instagram, LinkedIn, Social media for industry sectors, Social pharma
Lisa Barnett, our Strategy and Innovation Director, shared with the medical industry’s marketers the changes in social media platforms that they need to take a note of. In the PM360 piece, Lisa gives a quick rundown of the updates and new features. Much has... by Lisa Barnett | May 3, 2018 | Best practice, Blog, Community management, Facebook, Moderation, Social media monitoring, Social media platforms, Social media strategy
Facebook has finally published its community guidelines for the first time, as it attempts to rebuild the confidence with its 2.2 billion users. The policy covers what should and shouldn’t be published on its platform and tries to distance itself from fake news, hate... by Annabelle Blackburn | Apr 25, 2018 | Blog, Community management, Facebook, Instagram, Moderation, Social media monitoring, Social media strategy, Social networks, Twitter
If you’ve been following conversations at the intersect of politics and tech, you’re aware of the current debate around the role that platforms have to play in moderating the content they display. Facebook has come under fire for its moderation policies, Twitter is... by Kelly Yee | Apr 18, 2018 | Best practice, Blog, Community management, Crisis Management, Social media strategy, Social networks
In a recent interview with the ACCA, Tamara Littleton explains why all members of the senior executive team, including the CFO, needs to be concerned about social media. Social media is no longer relegated to just the marketing department. To swiftly react to a... by David Woods-Holder | Apr 9, 2018 | Blog, Facebook, Privacy and copyright, Social media marketing
Considering the Cambridge Analytica and #DeleteFacebook backlash, should brands be shifting their strategy around the platform? As far as social media news comes, breaking stories regarding social platforms do not come any bigger than the still-developing furor... by Kelly Yee | Mar 12, 2018 | Blog, Community management, Social media strategy, Social networks
Our Chief Marketing Officer, Ashley Cooksley, is published in Adweek where she shares three aspects of great customer service that can affect a company’s bottom line. In ‘3 Ways Social Media Customer Service Impacts the Bottom Line’, she discusses...