Facebooks new reaction emoji’s (a pulsating heart and a ‘care’ emoji) are being introduced as additional ways to show empathy during the COVID-19 pandemic. The ‘care’ icon – a smiley emoji hugging…
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Facebook’s Privacy Scandal and Other Recent Changes in Social – PM360
Lisa Barnett, our Strategy and Innovation Director, shared with the medical industry’s marketers the changes in social media platforms that they need to take a note of. In the PM360 piece, Lisa…
What's Next with Facebook's New Community Guidelines?
Facebook has finally published its community guidelines for the first time, as it attempts to rebuild the confidence with its 2.2 billion users. The policy covers what should and shouldn’t be published…
Invest in Your Community: They’re the Future of the Web
If you’ve been following conversations at the intersect of politics and tech, you’re aware of the current debate around the role that platforms have to play in moderating the content they display.…
Race for Relevance: Social Media in Finance
In a recent interview with the ACCA, Tamara Littleton explains why all members of the senior executive team, including the CFO, needs to be concerned about social media. Social media is no longer…
To #DeleteFacebook or Not To #DeleteFacebook… Is that the Question?
Considering the Cambridge Analytica and #DeleteFacebook backlash, should brands be shifting their strategy around the platform? As far as social media news comes, breaking stories regarding social platforms do not come any…
3 Ways Social Media Customer Service Impacts the Bottom Line – Adweek
Our Chief Marketing Officer, Ashley Cooksley, is published in Adweek where she shares three aspects of great customer service that can affect a company’s bottom line. In ‘3 Ways Social Media Customer…
Is Social Media Changing Society for the Better? #MeToo Suggests It Just Might Be
The #MeToo movement has been getting a lot of attention over the last few months. Week after week, a new story comes out, highlighting the scale of the issue. Our Insights and…
Managing a Social Media Crisis: The Four Types of Internet Trolls
I’ve been running my social media agency for 16 years now and we protect brands and the public from abuse every day through social media crisis and community management. However, about ten…
Do People Engage with Valentine's Day Content?
It’s that time of year again. Candy hearts filled with chocolate, the cost of roses going through the roof, single people dreading the onslaught of heart emojis on their news feeds, and…