In the same way as your team can be fantastic brand advocates, they can also be a liability when it comes to social media. We’ve seen a number of organisations in the…
Crisis Management
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Human connections
Our recommended approach to managing social media during a crisis
While some countries are emerging out of lockdowns and restrictions, the world is still battling a global pandemic. We’re also in a time where consumers are becoming more passionate about political and…
Preparing for a social media crisis
This week, we ran a crisis simulation for members of The Marketing Society, in conjunction with our sister company, Polpeo. It led to some fascinating discussions about how different organisations might fare…
How brands can use social media customer service for crisis prevention
Crisis prevention isn’t a one-time thing. You can’t just slap a plaster on the problem and walk away. By incorporating social media into crisis planning, you can fully prepare for neutralising a…
How can brands protect themselves from misinformation?
In 2019, a video showing two toddlers running to hug each other went viral. In June 2020, President Trump tweeted an edited version of the video, one which showed the portion of…
Pivoting and Adapting to change
This is the third blog post in Tamara’s ‘Leadership’ series. To catch up with her previous posts, see: Leadership and Culture During a Crisis; and A New Style of Leadership. Every company…
Leadership through COVID-19: A new style
In my first post about leadership during COVID-19, I looked at the role of a leader in setting and maintaining company culture. In this post, I’m going to look at whether a…
Leadership and culture during a crisis
During a crisis, strong leadership and an open culture is what will pull people together A company’s leader is the custodian of its culture. Company cultures around the world are being put…
Changing your communications approach during a crisis
Content calendars, creative briefs and advertising budgets are being ripped apart during the coronavirus pandemic as brands rethink their content and marketing messages to make sure it is appropriate. While the temptation…
Remote working: Seven ways to adapt
The world is in the midst of a crisis, the like of which it hasn’t seen for a long while, and our ways of working as organisations are tremendously impacted. One factor…
