Brands know that social media can be a fantastically effective way to market themselves, reach new audiences, build communities and sell their products. But it comes with a caveat. Brands don’t own…
Crisis Management
Protecting your brand’s reputation from an employee’s abusive social media posts
In the same way as your team can be fantastic brand advocates, they can also…
Our recommended approach to managing social media during a crisis
While some countries are emerging out of lockdowns and restrictions, the world is still battling…
Preparing for a social media crisis
This week, we ran a crisis simulation for members of The Marketing Society, in conjunction…
How brands can use social media customer service for crisis prevention
Crisis prevention isn’t a one-time thing. You can’t just slap a plaster on the problem…
How can brands protect themselves from misinformation?
In 2019, a video showing two toddlers running to hug each other went viral. In…
Pivoting and Adapting to change
This is the third blog post in Tamara’s ‘Leadership’ series. To catch up with her…
Leadership through COVID-19: A new style
In my first post about leadership during COVID-19, I looked at the role of a…
Leadership and culture during a crisis
During a crisis, strong leadership and an open culture is what will pull people together…
Changing your communications approach during a crisis
Content calendars, creative briefs and advertising budgets are being ripped apart during the coronavirus pandemic…
