When you make a mistake, how quickly do your friends and colleagues forgive you? For example, if there is an important meeting or date and you turn up 30 minutes late, how…
Crisis Management
BA Data Breach: A Crisis Management Plan, Well Communicated
Proactivity, openness and honesty has stood British Airways in good stead over the last week.…
5 Steps for Protecting Your Brand Against Social Media Piracy – Adweek
‘5 Steps for Protecting Your Brand Against Social Media Piracy’ was originally published in Adweek…
Crisis Management Strategy | Nike: A Brand with Purpose
Nike is known for taking a position in debates and is not shy in making…
Why do People Become Trolls Online?
Why do people become trolls online? It’s an area that I’ve spoken about at TEDx,…
Six Crisis Management Lessons from Top Brands at #PRWCRISIS
Several team members from The Social Element recently attended the PR Week Crisis Communications Conference and came…
How To Protect Your Reputation – OPI
“How To…Protect Your Reputation” is originally published in the May 2018 issue of OPI. To…
SXSW 2018 Day 4 Takeaways: Crisis Management, Brand Values, Vulnerability and VR
We sent our team to SXSW 2018 and the learnings they’re already delivering to the…
How Netflix Weathered the #MeToo Storm. Is Your Brand Prepared for Crisis?
A Crisis Can Hit Any Brand, At Any Time. In this second of two articles…
Managing a Social Media Crisis: The Four Types of Internet Trolls
I’ve been running my social media agency for 16 years now and we protect brands…