How brands handle crisis communications has changed dramatically with the emergence of social media and other technologies. As part of their Perspectives series, we talked with PR agency Porter Novelli at SXSW about the risks and opportunities of these changes
Crisis Management
The 3 Big Issues Brands Need to Think About on Safer Internet Day.
February 7 is Safer Internet Day – a global event aimed at promoting “safe, responsible and…
Social for Pharma Brands: How to Respond During a Crisis.
Crises that happen to pharmaceutical companies tend to involve serious – or the potential for…