Ephemeral messaging is liberating. It’s what Snapchat has built its success on. We don’t need to over-think what we send; we can just go ahead and express whatever we feel in the…
Culture
Move Over, Black Friday! Thanksgiving Is Gaining Momentum!
On Thanksgiving week in the U.S., millions of Americans participated in the most anticipated sale…
Letting Google Translate Take the Strain
We hear a lot about how using translation tools to carry out tasks more quickly…
Artificial Intelligence will take your job! (Or will it?)
New research from McKinsey shows that artificial intelligence is going to increase productivity ‘significantly’, adding…
Move Over Gen Z, It’s Time for Gen Alpha
There is a constant barrage of coverage on Gen Z (aka younger millennials). But there…
Authenticity in Marketing and Customer Service: a lesson for brands from the US Election
There’s no dispute that the word “authenticity” is a marketing buzzword right now. Any brand…
The price of integrating smart technology: consolidation
Social analysis platforms are consolidating in an effort to combine funds, knowledge, and momentum when…
Brands Take A Stand in New Study
Do not discount the power of your brand and its belief system. That’s the key…
Was the Condensed Cannes Lions a Success?
At this year’s preeminent advertising event, the Cannes Lions really changed things up by shortening…
London's Fastest-Growing Women-Led Tech Startups Head to Silicon Valley
City A.M. covered that some of London’s fastest growing, women-led tech startups will be heading…