It can take no time at all for a crisis to spread on social media, especially if there’s a strong emotional element to it, and it gives people an interesting story to…
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Flexible working culture helps women in business
On Friday, Tamara published a blog post over on LinkedIn which explained The Social Element’s…
International Women’s Day: How brands are celebrating
Sunday 8th March is International Women’s Day (IWD) 2020. There are events planned around the…
Social Transformation: Your brand and social media
Most of us will have heard of digital transformation, but what about social transformation? Has…
Use social media for the customer experience
It’s become so normalised for brands to use social media for customer service that those…
A CEO’s SXSW Strategy: Tamara Littleton’s Key SXSW Insights
Over the course of this week, we’ll be sharing our thoughts about the much-debated South…
Deepfakes or satire? It’s not worth the risk either way.
Mike Bloomberg’s 2020 presidential campaign posted a video clip of a recent Democratic candidate debate.…
Applying Mindfulness to Social Media
Four ways to explore the effect social media has on your wellbeing Since its inception,…
Why brands should be using video on social
Video content can be the most shareable, engaging and profitable form of marketing content out…
#CoronaVirus and the spread of fake news
On December 31, 2019, China notified the World Health Organisation about a spate of pneumonia…