Blog Archives - Page 2 of 22 - The Social Element



Human connections

Empathy in a crisis

When your brand is thrown into a crisis situation, it is expected your customers are going to be irritated, upset and angry. They will feel aggrieved about the situation, whether it is…

Metro Bank and Whatsapp Panic

Metro Bank has had a few issues this year. According to This is Money, it “underestimated the riskiness of property loans”, and so its financial reserves weren’t as “robust” as it expected…

Writing in plain language

“We are very hesitant to admit any mistake on behalf of the company so we will use lots of big and unnecessary words and language to acknowledge we know we messed up…