We need to promote responsible social media to aid wellbeing in young people. Nothing can be more important than the wellbeing – physical and mental – of children and young people. We…
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Reviews, communities and wedding planning
I am planning my wedding. October 12th is the big day; as I write this…
Using Advertising Week to build genuine and diverse human connections
Last week was my first visit to Advertising Week. I was expecting a week full…
Discrimination and ad targeting on social media
This has been a big month for discussions about discrimination in social media advertising. In…
Follow best practice to stay on top of regulations
For the last few years, much of the medical community has seen vaping as an…
Combating misinformation and the spread of ‘fake news’
The BBC has published three different articles this week about three different social media platforms,…
The space to grieve
Sadly, two weeks ago I buried my beloved father. This post isn’t about how amazing…
Social Community/Customer Management: Agency vs in-House?
If you, like most innovative brands on social media, recognise the strategic imperative of social…
Leave Community Engagement to specialists but with a role for PR
The role and responsibility for Community Management and who is best placed to service it…
Don’t ignore consumers on social media
If you went up to a salesperson in a store and asked them a question,…