Pride month is officially over (in the U.S, anyway). The plethora of rainbow-colored accessories that were worn to parades all over the country have been neatly stacked away for another year, the…
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Create an engaging social shopping experience
Many brands consider their social media channels as key drivers of social shopping. They use…
Brand purpose or ‘woke-washing’ ?
One of the stories to come out of Cannes this year is Unilever’s CEO’s assertion…
Update from Cannes 2019
I landed on Monday evening in Cannes, ready to meet clients and industry colleagues, to…
How a brand’s values can help it survive a crisis
Brand values don’t have any real significance until they are put into practice. While it…
Preparing for a crisis: our simulation event in London
In a crisis you want to be as prepared as you possibly can. You’ve got…
Empathy in a crisis
When your brand is thrown into a crisis situation, it is expected your customers are…
Break down silos during a crisis
During a crisis, it is vital the crisis team works together to ensure the organisation…
Empathy and human connection are the keys to successful crisis communication
“My heart is still racing.” “We had to get our ducks in a row quickly.”…
Practical steps to successfully managing a crisis on social media
In today’s digital age, where everyone is a potential journalist, companies need to be prepared…