It’s 2019 and we’re still talking about age-gating. Last week, Tinder and Grindr were in the spotlight after a report from the Sunday Times showed children as young as eight were listed…
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Why social media storytelling is important for BtoB brands
A good story appeals to our emotions and our sense of empathy. In a world…
The Epic mess of the Metro Exodus launch
If there’s one thing anyone should know about gamers, it’s that they’re often passionate fans,…
Do social networks know too much about us?
As you’ve heard me say before, it’s both brilliant and disturbing that Facebook knows when…
Should social networks regulate influencer marketing?
Should influencers be prohibited from promoting certain products? The UK’s National Health Service thinks so.…
Nike stands firm as Air Max faces recall demands
You walk in to Nike Town almost anywhere in the world and you’ve entered one…
Are crowdsourced logos the solution to redesign backlashes?
Collaboration tool, Slack, recently changed its logo from a hashtag-like design, to…well there have been…
How corporate social responsibility is changing brand communications
Corporate social responsibility (CSR) used to be an add-on for brands, a silo of the…
We need to address harmful content on social media – but blocking networks isn’t the way to do it
Matt Hancock (UK Health Secretary) said that Parliament could consider blocking social networks if they…
How can social networks and apps appeal to Generation Z?
Facebook is testing a new gif and meme sharing app – appropriately named LOL –…