We hear a lot about how using translation tools to carry out tasks more quickly and cheaply is the way to go. Social media adverts litter our screens with demonstrations of automatic…
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How did political brands fare over the US midterms?
The dust is settling on the midterms in the U.S. of A. Multiple states reported…
Key takeaways from the Spark social media conference
I was lucky enough to be in Copenhagen on 14th November for the recent Spark…
Investing in AI development? Consider this first
Last week I wrote about the (largely) hype around AI, how if Artificial Intelligence was…
The super consumers most Marketers are overlooking
Last week we covered a consumer group so young that most of its members are…
Artificial Intelligence will take your job! (Or will it?)
New research from McKinsey shows that artificial intelligence is going to increase productivity ‘significantly’, adding…
Regulating social media: legislation or self-policing?
Forget legislation. We need better education around technology, data, and social media platforms Governments around…
Move Over Gen Z, It’s Time for Gen Alpha
There is a constant barrage of coverage on Gen Z (aka younger millennials). But there…
Authenticity in Marketing and Customer Service: a lesson for brands from the US Election
There’s no dispute that the word “authenticity” is a marketing buzzword right now. Any brand…
Analysis of the racist incident on Ryanair
Being able to articulate an empathetic response within an appropriate time frame is key to…