For brands in the US, Thanksgiving Day is a time to show appreciation and offer an opportunity to boost brand engagement and profit. According to Adobe, last year Cyber Week 2022 was…
Social commerce
Black Friday 2023: Using social to boost sales
Black Friday has long been a much-needed boost to retailer’s profits, and this year may…
Live Streaming Is Shaping E-Commerce
Live streaming and e-commerce exploded during the pandemic. They gave us ease, efficiency and entertainment…
Brands that are slaying the social shopping game
As many brick and mortar retail outlets closed or have limited capacities due to lockdown…
Social Commerce: How to Get Your Brand On Board
If you sell physical products, you’ve probably toyed with the idea of incorporating social commerce…
The Rise of Social Commerce
Brands connecting their bottom lines to social Author: Annabelle Blackburn Social commerce has matured from…