Live streaming and e-commerce exploded during the pandemic. They gave us ease, efficiency and entertainment when we needed it most. But put the two together and they become a force to be…
Social commerce
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Brands that are slaying the social shopping game
As many brick and mortar retail outlets closed or have limited capacities due to lockdown and social distancing measures during the ongoing pandemic, people have turned toward online shopping. With eCommerce on…
Social Commerce: How to Get Your Brand On Board
If you sell physical products, you’ve probably toyed with the idea of incorporating social commerce into your marketing mix. The monetary rewards of social shopping need little explanation: in 2019, social commerce…
The Rise of Social Commerce
Brands connecting their bottom lines to social Author: Annabelle Blackburn Social commerce has matured from a buzzword in the retail industry to a reality on leading social media platforms. Customers have rapidly…
