A looming recession or economic downturn inevitably has an impact on how brands communicate and market themselves. Every recession is different, and this year’s experience will be very different to 2008, and…
Social Media Community Management
Finding the tone of voice that makes your community engagement connect
It’s important to get your brand’s tone spot on when responding to consumers on social…
The power of empathy in your social media engagement
Social media started as a place for people to share information, and form and reinforce…
Humour: the most powerful engagement tool on social media
Humour is subjective. And, it can be easy to misinterpret tone and intent on social…
What should be in your brand’s social playbook? Personality.
Does responding on social media seem to take a lot of energy and thought to…
If you’re trying to cram all of your key messaging into every bit of content on your social pages, think again.
Great community engagement is about more than simply discussing your product or your campaigns.If you’re…