In my last post, How a recession will shape marketing and social campaigns, I looked at the impact recession has on how brands communicate, the importance of organic content and the power…
Social Media Content
How to create organic social content that resonates with your audience
In my last post on organic social media, I looked at how organic social engagement…
Now’s The Time For Brands to Embrace Organic Social Media
With increasing limitations being placed on paid social media, it’s becoming more important than ever…
Inclusivity in social marketing & the brands doing it well
Inclusivity in social marketing should never be treated as an afterthought. By taking an inclusivity-first…
Social platforms are investing in inclusivity and accessibility
Social media content is about connecting people and creating communities – which is why representation…
How brands can use nostalgia in marketing to create inspiring content
Using nostalgia in marketing can be very powerful. Brands know the ability nostalgia can play…
Making automobile advertising greener: the impact of new French regulation on social content
In light of growing concerns about the environment, the French government has introduced regulations to…
Sharable content: what can your brand learn from Wordle?
If you’re an avid social media user, you’ve probably played Wordle, or seen your friends…
The Future of Audio Social Media
Audio-based social media answered the call for a pandemic-induced desire for authentic connection while avoiding…
What to Learn from the Best Brands on Social Media in 2021
Social media marketing has shown great power for businesses in 2021, so much so that…