Even though for many of us St. Patrick’s Day is all about drinking Guinness and wearing crazy green hats, it was actually intended to commemorate St. Patrick bringing Christianity to Ireland in…
Social Media Content
Why brands need to beware of gender-based marketing to children
Stereotypes are essential to the way human society functions. They help us navigate the world,…
Why social media storytelling is important for BtoB brands
A good story appeals to our emotions and our sense of empathy. In a world…
Should social networks regulate influencer marketing?
Should influencers be prohibited from promoting certain products? The UK’s National Health Service thinks so.…
Are crowdsourced logos the solution to redesign backlashes?
Collaboration tool, Slack, recently changed its logo from a hashtag-like design, to…well there have been…
We need to address harmful content on social media – but blocking networks isn’t the way to do it
Matt Hancock (UK Health Secretary) said that Parliament could consider blocking social networks if they…
What role does A.I. have in content creation?
Interactive storytelling is nothing new, but with the launch of Bandersnatch on Netflix, it seems…
The 10-year challenge: what’s changed on social in the last 10 years?
Everyone’s doing the 10-year challenge on Facebook. Despite cynicism from some quarters (is Facebook doing…
The “content is king” mentality should be dead, but it isn’t
Quite often the marketing industry likes to toss buzzwords around hoping they become the next…
Regulating social media: legislation or self-policing?
Forget legislation. We need better education around technology, data, and social media platforms Governments around…