There is much talk about the good and the bad of influencer marketing. Some consider it a key channel to growing both social reach and revenue, others are against using influencers to…
Social Media Content
Do People Engage with Valentine's Day Content?
It’s that time of year again. Candy hearts filled with chocolate, the cost of roses…
Valentine’s Day Content: Make It Emotional
Content filled with emotion is typically shared more often than any other type of content…
Get Scheduling: Instagram Opens Content Publishing API
A new month is here and with it, the social platform update we’ve all been…
What's To Come For Paid Social in 2018?
Social media is constantly changing and we all know it. 2017 was a year of…
6 Key Components of Successful UGC Campaigns
User-generated content (UGC) campaigns need extensive thought and planning to protect the brand’s reputation while…
Should Brands Post to Social Media on 9/11? If So, What?
A question which many clients asked this summer was, “How should my brand behave on…
How Should Brands Use Gifs?
Animated gifs are a fun part of the language of social media, but how should brands be using them?
The Importance of Transcreation in Global Social Media Campaigns
What is transcreation? How can brands use it to enhance their work? Transcreation is far…
Moderating Content on Facebook Pages
Facebook has made a number of changes recently to business and individual pages alike, so…