There’s a lot of buzz around social shopping right now. Consumers are becoming more comfortable with the idea of shopping on social media. They’re searching for alternative ways to shop for what…
Social Media Insights
Should brands engage in social activism?
2020 has been a year of intense social activism as people demand long-overdue social changes.…
What can we expect from the gaming industry in 2020?
With the next generation Sony and Microsoft game consoles releasing this year, and pre-orders expected…
It’s Time To Review Your Tone Of Voice
Having worked in publishing, community management and social media and now specialising in communications, I’m…
Using a data-driven insights strategy on social media to communicate effectively in uncertain times
If you are a brand looking to find better ways to connect with your consumers…
Four ways the pandemic has changed retail habits
Deepfakes or satire? It’s not worth the risk either way.
Mike Bloomberg’s 2020 presidential campaign posted a video clip of a recent Democratic candidate debate.…
Millennials and video sharing: What’s the attraction?
Millennials are in their element on social media. Who has the most followers, who took…
What do young people really want?
This week, I was lucky enough to attend the Digital Disruptors Final at Old Billingsgate,…
How do kids’ social media habits change during the summer holidays?
A recent poll of UK parents found that 32% were worried that their teens would…