The dust has settled, the confetti has been swept away, and another Super Bowl weekend has come and gone. But while the game itself may be over, the impact of the advertising…
Social Media Marketing
Four things every brand should be doing in a challenging economic climate
This week saw the latest release of the Q4 2023 IPA Bellwether Report and it…
Unleashing the power of Augmented Reality on your social campaigns
Staying ahead of the curve is crucial for brand success. Augmented Reality (AR) has emerged…
Thanksgiving 2023: Using social to celebrate brand loyalty and boost profit
For brands in the US, Thanksgiving Day is a time to show appreciation and offer…
Black Friday 2023: Using social to boost sales
Black Friday has long been a much-needed boost to retailer’s profits, and this year may…
Alcohol Marketing Strategies on Social Media
Back in 2020, we did quite a bit of research into how alcohol brands were…
Juneteenth Marketing: Celebrate with Integrity
While Juneteenth became recognized as a national holiday in 2021, this day has held an…
What will the ban on HFSS advertising mean for your brand?
While there may be a delay in its implementation, the UK government is set to…
Want to perfect your inclusive language in marketing? Here’s how.
In our last post on inclusive language, we looked at examples of brands using gender…
Inclusive language in your marketing campaigns
There’s so much terminology in language that we use without thinking, but that excludes people.…