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Managing a Social Media Crisis: The Four Types of Internet Trolls

I’ve been running my social media agency for 16 years now and we protect brands and the public from abuse every day through social media crisis and community management. However, about ten years ago, I experienced what it was like to be the victim of online harassment...

Social for Pharma Brands: How to Respond During a Crisis.

Crises that happen to pharmaceutical companies tend to involve serious – or the potential for serious – health issues. These crises can’t be resolved by simply saying the right thing on social media, pharma brands need to focus on continued transparency,...