Facebook has finally published its community guidelines for the first time, as it attempts to rebuild the confidence with its 2.2 billion users. The policy covers what should and shouldn’t be published…
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Invest in Your Community: They’re the Future of the Web
If you’ve been following conversations at the intersect of politics and tech, you’re aware of the current debate around the role that platforms have to play in moderating the content they display.…
Race for Relevance: Social Media in Finance
In a recent interview with the ACCA, Tamara Littleton explains why all members of the senior executive team, including the CFO, needs to be concerned about social media. Social media is no longer…
Bulletproof Plan for Social Customer Service
Social media gives brands and businesses huge opportunities to market to and support customers. It also opens your brand up to risk – how can you ensure the risk/reward of social media…
SXSW 2018 Learnings from Day 2 – Diversity, Child Safety and AR
We sent a team to Austin, Texas, for the famous South by Southwest festival and the learnings they’re already delivering to the agency are wonderful! In an effort to keep you all…
3 Ways Social Media Customer Service Impacts the Bottom Line – Adweek
Our Chief Marketing Officer, Ashley Cooksley, is published in Adweek where she shares three aspects of great customer service that can affect a company’s bottom line. In ‘3 Ways Social Media Customer…
How Netflix Weathered the #MeToo Storm. Is Your Brand Prepared for Crisis?
A Crisis Can Hit Any Brand, At Any Time. In this second of two articles series looking at the impact of the #MeToo movement on social media, our analyst David Woods-Holder examines…
Managing a Social Media Crisis: The Four Types of Internet Trolls
I’ve been running my social media agency for 16 years now and we protect brands and the public from abuse every day through social media crisis and community management. However, about ten…
Valentine’s Day Content: Make It Emotional
Content filled with emotion is typically shared more often than any other type of content and has the best chance at going viral. According to a study by the University of Indiana,…
What's To Come For Paid Social in 2018?
Social media is constantly changing and we all know it. 2017 was a year of some big ones. In terms of organic social, Twitter updated the word count to 280 characters, Instagram…