Last week I wrote about the (largely) hype around AI, how if Artificial Intelligence was to take over our jobs right now, it wouldn’t end well, and how AI needs humans as…
Social Media Strategy
The super consumers most Marketers are overlooking
Last week we covered a consumer group so young that most of its members are…
Communicating to recover from a data breach
A few weeks back, I talked on this blog about how well BA had communicated…
The price of integrating smart technology: consolidation
Social analysis platforms are consolidating in an effort to combine funds, knowledge, and momentum when…
How do brands keep influencer marketing authentic?
There is much talk about the good and the bad of influencer marketing. Some consider…
Teach Yourself to Use Social Media – The Sunday Times
Tamara Littleton, our CEO, was recently interviewed by The Sundays Times on the importance social…
Valentine’s Day Content: Make It Emotional
Content filled with emotion is typically shared more often than any other type of content…
What's To Come For Paid Social in 2018?
Social media is constantly changing and we all know it. 2017 was a year of…
Elizabeth Koenig Talks Anthropology and Sentiment Analysis with Community Signal
Check out Elizabeth Koenig’s fascinating chat with Patrick O’Keefe of Community Signal.
How Should Brands Use Gifs?
Animated gifs are a fun part of the language of social media, but how should brands be using them?