Ahhh yes, the classic story of an already controversial ride-hailing company intertwined with a contentious government, both conspiring to break up a union strike. If only Shakespeare had thought of it… If…
Social Media Strategy
The Importance of Transcreation in Global Social Media Campaigns
What is transcreation? How can brands use it to enhance their work? Transcreation is far…
Using Social Media to Reach a New Brand of FMCG Consumers
Younger consumers have a new set of priorities and social media offers FMCG brands a…
How to Create Social Media Buzz for Your New Product
As part of my ‘Using social media to support your product lifecycle’ series, I look at…
