I had the fantastic opportunity of taking part in a panel discussion during The Grocer Conference recently, talking about “The secret to marketing that defies Gen Z’s short attention span”. We explored…
Industry
Gaming brands and social media: Generate hype and build communities
PwC predicts that the gaming industry will be worth $321 billion by 2026. But game…
5 Automotive Social Media Marketing Content Tips for TikTok
Is your automotive social media marketing TikTok content placing your brand in the fast lane,…
How travel brands on social media are inspiring travellers
The travel sector is bouncing back from the impact of the pandemic, and despite the…
Social media for the automotive industry
What if your brand could use social media to build genuine human connections with its…
How travel brands on TikTok can fly
Travel brands on TikTok area dream. They have great visuals – stunning views, interesting cultural…
Making automobile advertising greener: the impact of new French regulation on social content
In light of growing concerns about the environment, the French government has introduced regulations to…
Has TikTok solved the ROI question on social media?
In the first of a series looking at how brands are using TikTok, Chloe Matthieu…
What social media can do for meal kit brands
Meal kit companies have been disrupting the restaurant sector since before 2020, but the pandemic…
Retail trends: How to use social media to stay on top
As we all emerge from the pandemic, those retailers that have survived this difficult period…