What if your brand could use social media to build genuine human connections with its consumers? 86% of car shoppers conduct online research, 22% of research involves social media, 49% of consumers…
Industry
How travel brands on TikTok can fly
Travel brands on TikTok area dream. They have great visuals – stunning views, interesting cultural…
Making automobile advertising greener: the impact of new French regulation on social content
In light of growing concerns about the environment, the French government has introduced regulations to…
Has TikTok solved the ROI question on social media?
In the first of a series looking at how brands are using TikTok, Chloe Matthieu…
What social media can do for meal kit brands
Retail trends: How to use social media to stay on top
As we all emerge from the pandemic, those retailers that have survived this difficult period…
Trends in financial services: How the pandemic has accelerated change
The pandemic has super-charged changes in the way financial services brands interact with consumers. A…
Alcohol brands: Adapting your strategy post-lockdown
As life starts to open up again, alcohol brands are once again having to pivot…
Focusing On Generational Differences For Marketing Success
Ashley Cooksley and Celia Dearden-Briggs examine the parallels between age and lifestyle choices, including consumer…
Key learnings for finance brands to take to 2021
2020 certainly throw every business in at the deep end – and in terms of…